Poliform

This book presents the design and history of Poliform from a unique perspective–that of fashion photographer Paolo Roversi.

This is the story in pictures of a dimension of living that differs from every other. While there have been attempts to create a philosophy of interior design, there has rarely been an effort to discover the soul of furniture and objects. That is what Paolo Roversi has tried to do with his camera in these pages, which are devoted to Poliform, the Italian company that has successfully transformed ancient Italian artisanal traditions into contemporary furniture. By using what have always been his raw materials–time, light, space–Roversi leads us on a photographic journey to the middle of the Poliform universe, helping us to relive the company’s story and capture the mysterious, unmistakable soul that makes the surfaces and volumes of its objects vibrate.